15 Mar 2017
The magic is over, and you face a sad situation: people are leaving your page and don’t know why.
Even if you can be proud of how beautifully designed your page or online store is and your significant number of visits, truth is you’re having difficulty generating leads and conversions.
Considering a large number of elements to “please” both Google and users, it’s not impossible that you miss a couple of things seemingly unnecessary or irrelevant.
Sometimes the problem can come from flaws or slight oversights that you may be overlooking for the simple reason that you do not even know they exist!
But, what at first glance may seem like a handicap indeed, could be a compelling reason to enhance the potential of your website to produce the results you expect.
If people are leaving your site and you don’t know why here is a list of 4 critical points where to start looking and make important changes.
Review the functionality of the elements of your page:
Are you overwhelming users with ads?
Are your product’s benefits clear?
Are your titles and call-to-action catchy and sufficient?
What about communication channels?
Engagement is fundamental to avoid people give up and leave your page for good. An inefficient, messy, unclear design won’t hook visitors long enough to know your products or services, don’t mention to buy them.
Also, lack of proper CRM, living chat, contact forms, and other online tools hamper interaction between you and your customers, can make them feel helpless and unwelcome.
Page load time
It’s a fact that web users tend to abandon a site that takes three seconds of waiting or even one-second-delay, so speed matters when it comes to ensuring good user experience.
A slower page response time has a profound impact on user experience shopping –a bad one– that consequently will affect your organic traffic and conversion rate.
So now you know, put page’s load time improvement at the top of your list.
An extra reason? Google has confirmed page loading time as a ranking factor for search engine rankings.
An obsolete, outdated content
Is your website content refreshing, captivating?
Is it valuable for users?
Are texts easy to read?
The lack of images, graphics or an awful combination of colors, create a boring design; small or highly ornate fonts, crowded texts, and information overload make a difficult fluid reading.
Keep in mind that the user experience is about value and usability as well as the fundamental principle of design is to communicate a visual message to generate an emotional response.
So, if you want to connect with your users effectively, need to keep your website design fresh and interesting!
Do you have mobile users?
Given that mobile usability is a ranking factor since 2015, mobile optimization should be at the top of your improvement list. Otherwise, you could be dealing with a Google penalization.
If your website isn’t fulfilling users expectations –and yours–¬ redesigning your page could be a smart opportunity to put users on the right path towards your products and services and lead your business to better revenue.
Kim Collins, track and field sprinter and World Champion in the 100 m. said: “Strive for continuous improvement, instead of perfection.”
So, why not to try something different?