3 Apr 2017
Studies shows that businesses have about 6 seconds to create a positive impression to users when they first navigate to their website.
Visitors will spend this time looking at the color, density, and layout of your page and from there, they’ll spend less than 3 seconds “inspecting” the website. That includes looking at the content, grammar, resources and anything else on the page that they might find interesting. They spend another 3 seconds interacting with the website – clicking on links when seeing anything potentially useful on it. During this process, users will form a view about whether they find the site trustworthy or not.
This is an extraordinary opportunity to convince users that your website is one that they can trust purchasing from; in the light of that, what kind of trust factors can you include to promote the reliability of your business? More importantly, what of this actual values do you have on your web page?
Testimonials are most credible when attributed to a real person. Authentic featured testimonials on your website can also be properly leveraged across various marketing channels, such as social media or email marketing, truly proven great trust builders for all business.
Applying testimonials can increase conversion rates and customer satisfaction.
Your website is responsible for the first impression that users have about your business. The design is one of the trust factors that most helps to establish credibility even before they interact with your site. If your website is not easy to navigate or suitable for user experience, they’ll look away to one that is, meaning they won’t have confidence and you, no conversions. Everyone loses.
Here’s an example of how a simple design can engage user experience and modern technologies to convert your web traffic into paying customers.
People never want to work harder than they have to, so create a website that focuses on the total experience rather than just the mechanics. The customer’s interaction with the service is what eventually makes or breaks your business.
3. Business Information
Another important way to build trust with clients. Having an appropriate amount of contact information not only proves that you have actual office space with real employees but is a considered Google’s positioning factors.
An honest, beautiful About Us page, adds credibility, provide business information of how your business works from within and bring personality to your company which could be an engaging way to connect emotionally with your audience.
4. Awards and Certifications
Certificates and awards show that you are an important business with considerable achievements and help users feel more confident when browsing your website and filling out personal information about themselves.
5. Social Media
Social media is one of the best trust building tools that could help people to feel more secure in the legitimacy of your company. They offer you a quick way to talk or reply to your customers; when they share your contents, your site becomes reliable and valuable, leading to an increase in potential clients and from there, to conversions.
Have you successfully applied these trust factors on your website?
Leave us a comment and share more of your experience following us at: