1 Feb 2017
In the midst of the public uproar that has caused president Donald Trump’s words during his campaign and from his current position, there is a proposal that stands out in particular: “buy American, hire American.”
Accusations like “jobs are being stolen” by non-Americans may have profoundly impacted a section of the population that may be being affected by the lack of employment or opportunities.
Leaving aside the controversy of his statements, his discourse on the “recovery” of the sources of work projects the perspective of a desirable future that would favor the whole labor sector.
If the premise of “buy American” and “hire Americans” actually actualizes, this would mean a unique opportunity to drive sales, and marketing of products, goods, and services within the country.
From the inside in
The impact of this approach would directly point to an increase in commercial activity from the inside to the United States, favoring the development and growth of a vast number of small and medium-sized enterprises.
The United States is one of the most significant exporters and importers in the world of both goods and commercial services. Capturing and operating in a market of these standing could be, besides attractive, highly beneficial.
Faced with this possibility, traders needing for an updated business platform, using the appropriate methods and strategies to promote products, goods or services on demand, becomes evident.
In this sense, technologies for commerce through the Internet (like Ecommerce) can undoubtedly increase the sales, potential clients, and market, as well as promotional abilities of small and medium-sized enterprises.
No matter the size of your business or the temporary circumstances of the economy, promoting your business on the web means being one step ahead on the road to success for your business.