What is marketing?
Marketing is a set of activities that includes techniques, methods, and strategies to analyze the market, consumers and, from them, make a significant commercial impact on sales. The process of the marketing is focused on buyer’s needs instead of the seller’s, looking for detect and meet their needs with products and services of value to them.
Why should I need marketing?
Marketing is not just advertising but design, distribution, price, and audience analysis. When customers decide to buy, they do it for the one that gives them the highest relative value.
Consumer satisfaction is associated with the concept of quality – known as Total Quality Management (TQM) – and this is where advertising and image quality are essential to strengthen the connection between companies and consumers.
Do you need other reasons?
- There are millions of website on the internet trying to reach customers.
- The Internet has come to every corner of the world. Nearly 80% of the global population seek the Internet for information.
- The number of e-commerce websites has risen in a short time.
- Online shopping has become a trend, so having a presence on the Web is essential to your business.
- With online marketing, both business and buyers are getting benefited.
What is the difference between Online marketing and Offline marketing?
Since any type of marketing include concepts like results measuring, strategies, branding, or client satisfaction, the main difference between online and offline marketing is largely based on media channels, tools, and their deployment to achieve final conversion goals.
Both online marketing –which uses the Internet as its primary medium of communication– and offline marketing –also known as “traditional” marketing– are not mutually exclusive.
A perfect, effective marketing plan can take advantage of both marketing solutions to generate amazing results, so let us meet their benefits and the significant differences in between.
|Features||Online Marketing||Offline Marketing|
|Contact||Electronic devices. No physical contact may generate mistrust or security issues in customers.||Face-to-face. Physical contact gives more confidence and credibility of the Brand than online sites.|
|Target audience||General public. Greater impact on young generations.||Specific public. Higher impact on no media users.|
|Contents||Relevant, formative and informative, offers solutions to customers. Short-lived and shifting contents; constantly status update.||Undifferentiated, objectified contents. Static message from beginning to end. Long-lasting initiatives to reach audience attention.|
|Type of communication||Active and bidirectional. Immediate response, living chats or customer.||Passive and unidirectional. It goes from the brand towards the customer, long-term response.|
|Benefits||Online Marketing||Offline Marketing|
|Costs||Affordable; better cost-efficient methods of marketing.||Costly; proven techniques with high success rate.|
|Return on Investment||Online resources requires less budget, ideal for low budget and start-up business.||Printed material and media advertising could be more expensive for small business.|
|Availability||Virtual environment, 24/7 365 days a year.||Through physical support.|
|Impact / Measurement results||Instantly, real time measurement. Analyzes quantity, quality the traffic behavior in a very short time.||Measurable long-term results. Analysis and data results needs to be done at the end of the campaign.|
|Marketing resources||Online Marketing||Offline Marketing|
|Types||Inbound marketing. Focuses on attracting users to a website and conversion (sign-up, leads). Customer needs intended.||Outbound marketing. Focused on product features, quality/price relation, distribution and promotion. Product value aimed.|
|Strategy||Attraction marketing. Selective, allows segmentation of messages.||Invasive marketing. Random, message spreads via mass media with no segmentation.|
|Structure||Motley, wide-spread brand messages.||Clear, Uniform, easier to keep a brand in the limelight.|
|Sales channel||Only communication channels and online devices. Products can’t be seen or tested before the purchase.||Quality and features of products can be appreciated in a tangible form in local stores, events, showrooms, etc.|
|Scheduling||It can change on the go to fit its goals.||Longer planning time, difficult to change during execution.|
Newspapers, Magazine ads, Billboards
TV or radio ads
Business cards Stationery
As both Online and Offline marketing strategies are extremely valuable, they bring you more opportunities to succeed when working in harmony. A successful integration of each allows to:
- Convey a consistent message of the brand image.
- Reinforce brand positioning through different channels.
- Guide customers throughout the purchase process and generate a positive experience around your brand.
- Create synergy to define marketing goals, best practices, and a complete marketing strategy.
- Get the best return on investment according to your resources.
At DigiSolution we help to promote and advertise your products, services or brand integrating the best possible Online and Offline marketing actions to achieve your business goals.