Video services digisolution
Videos
Video production is the process of converting an idea into a video. It involves the following sub processes: creating a concept, which usually entails storyboarding writing the script and dialogue.

VIDEO PRODUCTION

Video production is the process of
converting an idea into a video.

It involves the following sub processes: creating a concept, which usually entails story-boarding writing the script and dialogue.

Video Production Digisolution

Videos Pros

  • Video is engaging.  Ever try to have a conversation with someone when a television is playing in the background? You can’t help but sneak a peek over their shoulder from time to time. Video is a magnet for eyeballs.
  • Video is simple. Complex processes are easier to demonstrate than they are to explain.
  • Video is comprehensive. Every second of video delivers huge amounts of information to your brain.
  • Video is emotional. The right combination of words, pictures, and music can evoke laughter, compassion, fear or anger.
  • Video is memorable. Properly, a video will be easily recalled later.
  • Video is popular. More than a billion unique visitors go to YouTube each month, and the site reaches more US adults aged 18-34 than any cable network.

Videos Cons

  • Video is often more expensive than a print or email execution. Effective business videos are not usually shot in your basement on a cell phone.
  • It’s time-consuming. A professional looking video will require pre-production (scripting, casting, location scouting, props), production (lighting, sound, teleprompter, shooting) and post-production (editing, graphic effects, soundtrack).
  • There can be technical issues with online video – it requires bandwidth to view it, and it may not play properly on older devices.
  • Sometimes people want to cut to the chase and just quickly scan an article or checklist instead of watching a video. If you do use video, make sure you give viewers an alternate way to get your message.