Video production is the process of converting an idea into a video.
It involves the following sub processes: creating a concept, which usually entails storyboarding writing the script and dialogue.
Video production is the process of
converting an idea into a video.
It involves the following sub processes: creating a concept, which usually entails story-boarding writing the script and dialogue.
Video is engaging. Ever try to have a conversation with someone when a television is playing in the background? You can’t help but sneak a peek over their shoulder from time to time. Video is a magnet for eyeballs.
Video is simple. Complex processes are easier to demonstrate than they are to explain.
Video is comprehensive. Every second of video delivers huge amounts of information to your brain.
Video is emotional. The right combination of words, pictures, and music can evoke laughter, compassion, fear or anger.
Video is memorable. Properly, a video will be easily recalled later.
Video is popular.More than a billion unique visitors go to YouTube each month, and the site reaches more US adults aged 18-34 than any cable network.
Video is often more expensive than a print or email execution. Effective business videos are not usually shot in your basement on a cell phone.
It’s time-consuming. A professional looking video will require pre-production (scripting, casting, location scouting, props), production (lighting, sound, teleprompter, shooting) and post-production (editing, graphic effects, soundtrack).
There can be technical issues with online video – it requires bandwidth to view it, and it may not play properly on older devices.
Sometimes people want to cut to the chase and just quickly scan an article or checklist instead of watching a video. If you do use video, make sure you give viewers an alternate way to get your message.