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Video production is the process of converting an idea into a video. It involves the following sub-processes: creating a concept, which usually entails storyboarding writing the script and dialogue.
The video is an attractive format, more personal than the text of a website, closer to the public and much easier to share and viralize.
Multimedia content is still the most effective way to introduce a company and explain simply what sets you apart from your competitors.
40% of global traffic comes from a video, and many users search information through audiovisual formats.
85% of the users who visualize a video end up purchasing or hiring the products or services shown since they can appreciate them in real, detailed form.
Specialized sites such as YouTube, Vimeo, Dailymotion and other services oriented to the exhibition and promotion of videos on the internet, allow you to host your videos and then link them from any other online medium. That represents a broad range of open, within reach possibilities of any company to publicize their activities.
Most more-followed social networks like Twitter, Facebook, LinkedIn, Google+, Instagram or Pinterest, allow the insertion of links to show a preview and view of the video, with the possibility of sharing it with others users.
|Corporate, Institutional or Industrial Videos||Promotional Videos|
|Its purpose is to show the corporate philosophy of a company, highlighting the capacity and the larger positive values. This videos can be used to:||Advertising videos with specific marketing objectives and among other functions serve to:|
|Publicize and share the activity, goals, values (vision, mission) and strengths of the company.||Project a clearer idea of the brand with an image that conveys confidence to customers.|
|Perform training, didactic or motivational actions within a work team.||Highlight a product or service features and generate a competitive advantage.|
|Presentation of workers, as well as the functioning, personality, tools, and facilities of the workplace.||Accomplish internal and external advertising and marketing strategies.|
|Internal and external marketing campaigns.||Launch a new product or promoting an existing one to current or potential customers.|
|Corporate Image Reinforcement.||Dissemination through online platforms (websites, blogs, social networks) and traditional media such as television or movies.|
|Diffusion, through corporate presentations, events, congresses, websites, and training.||Create relevance and interest through content.|
WHO mainly can benefit from Video production?
A video means a dynamic and efficient form of communication that benefits both small business and customers. It is proven that companies that usually have a corporate video get more business opportunities.
Through a video you can inform users about what your company does while also retaining your existing customers, keeping them updated about the products and services you offer.
At Digisolution we strive for every project however small and use the most advanced technology to offer you the type of video and format that best suits your brand and company needs.
Audiovisual production takes place in three phases:
We dedicate the necessary time to each stage to conceptualize and develop the idea and the text. The script contains the fundamental aspect of your video: the message and this is how you can create a link that can impact, excite and seduce your old and new customers.
As communication and marketing professionals Digisolution will use all content strategies to increase the visualizations of your page, time spent, and to improve your positioning in search engines.